Lesson on Knowing Your Customers…from Kids

For Easter weekend, my brother and his family visited me in Indianapolis for the first time. This was the first time any of my family members had ever visited me in Indianapolis since I moved here seven months ago to join Lumina Foundation; I hadn’t seen my two nephews who are now seven and nine years old, respectively, for a long time so I was super excited to say the least. We would only have a couple days to spend together, so I wanted to make sure they got to see the most well-known attractions in Indy, namely the renown Children’s Museum and the Garfield Conservatory/Botanical Garden as well as Monument Circle and took them to my favorite Vietnamese restaurant for pho, which is their favorite food. We did all of the above, got gelato and even watched Ice Age: The Meltdown on Saturday night on my 65 inch 4K HDTV. I want to maintain my favorite uncle status, so I was pulling out all the stops.

Come Easter Sunday morning before they had to head off to catch the 11am flight back to Dallas, I asked the two of them what their favorite part of the visit was. My seven-year-old nephew Jonathan immediately replied…getting to wear my tiger paw slippers and running around my home with them! With all the effort into planning and thinking about what would make their short time in Indy enjoyable and fun, and genuinely believing I had nailed it, it was incredibly humbling to discover I had completely missed the mark! In return for that valuable lesson, I let him keep the pair of tiger paw slippers which he gleefully packed in his little backpack to take back home to Dallas.

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Do you REALLY know your customer, or do you just think you do??

(This was also posted on my LinkedIn page earlier)

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